Marketing in a digital world: it’s all about personal relationships
In the internet age, marketing is in the very hearts and minds of consumers. Interactions between companies and consumers have allowed for an evolution in marketing by creating stronger bonds, partly due to the rise and growth of online communication channels, but more importantly, due to the sharing of values and beliefs. More and more, consumers use brands to express who they are and brands rely on people to spread their voice.
Diego Palmeiro 