How can growth hacking work for non-tech companies?
Following my posts on growth hacking and growth hackers, I started thinking about how non-tech companies can use this concept to their benefit. The first big hurdle is that it’s a concept most commonly associated with technology. Even though I’m a believer in growth hacking as a modern marketing tool, many still see it as a tech-specific discipline. Nonsense, I say! I think part of the problem comes from its name which implies a focus on growth and traction which is found in tech start-ups. The other part is that some believe that marketers simply cannot create growth hacks.