What makes a growth hacker?
The growth hacker is an interesting (and elusive) creature. As I explained in my previous post, growth hacking is a tool commonly used by engineers in startups in an effort to promote a product while keeping marketing costs down. Today’s marketers are like 17th century hatters (aka mad hatters), who were known to suffer disease from inhaling the fumes of their work until industrial advancements improved their working conditions; we’re still using our old-school tricks. Growth hackers are just a new breed of marketers… whose rise is due to technological advancements. Growth hacking uses the technology available to spread a product via friend referrals, social media, gamification and more.